Survey Builder

Build the survey experience

Configure the branded NPS ask, feedback page, delivery rules, and personalization used across the workspace.

Customize

Appearance

Brand

Shown on the survey page customers land on.

Company name

Landing page

The survey page customers land on — scale, branding, and typography.

Survey metric

Logo image

Upload

Alt text Fallback text

Survey favicon

The browser-tab icon customers see while taking the survey. A small square image (PNG or SVG) works best.

Upload

Top bar color Button text color Score colors Font (Google Fonts) Any Google Font name. Leave blank for the system font. Heading size (px) Heading weight Body text size (px) Body weight Corner radius (px)

Ask for Feedback

Question and follow-up copy

NPS question Comment prompt Comment placeholder Additional questions Up to 5. Type: text, select, multiselect, rating (1–5). Audience: all (default), promoters, passives, detractors — per-bucket questions appear only for matching scores. Promoter thank-you Passive thank-you Detractor thank-you

Distribute

Distribute & Embed

Survey link for your email flow

Paste this into the email your sender delivers (Klaviyo, Customer.io, Shopify). Each click records a survey for that recipient in this workspace, then opens the survey. Replace the {{ }} tokens with that platform's merge tags.

Sampling rate (%) Survey this % of webhook-triggered recipients. 100 = everyone. Same person stays consistently in or out. NPS goal Your target NPS (−100 to 100). Shown as progress on the dashboard. This is your own goal, not an industry benchmark. Public link slug Enable embedded web survey snippet Web initial delay seconds Web recurring period days

Web snippet

Testimonials widget

Personalize

Identity, routing, and follow-up

Translations Fields: question, feedbackPrompt, commentPlaceholder, promoterMessage, passiveMessage, detractorMessage, lowLabel, highLabel. The hosted survey uses them when opened with ?lang=es. Personalization field Detractor SLA hours Passive SLA days Slack app name Slack channel Daily summary time Alert score floor

Email — links to the survey

From Your workspace

Subject How satisfied were you?

Hi Avery,

Based on your recent experience, we'd love your feedback.

Answer in one tap

It only takes a few seconds.

Landing page — the survey customers see

YOUR LOGO HERE

How likely are you to recommend us to a friend or colleague?

Not likely Very likely

What is the main reason for your score? Tell us what stood out.

Thank-you screen — edited in “Ask for feedback”

Thanks for your feedback!

Promoter

Passive

Detractor